Catcher in the Rye :: essays research papers

The Catcher in the Rye---What was He Thinking?   Ã‚  Ã‚  Ã‚  Ã‚  Nash K. Burger wrote a review of the book, The Catcher in the Rye, which was published in the New York Times on July 16, 1951. In his review, Burger idolizes the book, calling it â€Å"an unusually brilliant first novel†. Burger feels that this book has wonderful language and portrays the typical teenager. He thinks that Holden has a cheerful disregard and that there is nothing wrong with him. He also feels that Holden’s mistakes are not caused by him, but by the adult world. This book is totally opposite of how he categorizes it. In fact, Holden has is far from typical. The language he uses is preposterous and he always jumps to assumptions.   Ã‚  Ã‚  Ã‚  Ã‚  Burger’s first thought that Holden is a typical teenager is way off. Typical teenagers do not flunk out of school after school. An example of this is, â€Å"They kicked me out. I wasn’t supposed to come back after Christmas vacation on account of I was flunking all four subjects and not applying myself and all.† Typical teenagers also do not go and stay in a hotel and hire a hooker, â€Å"When I opened the door, this prostitute was standing there.† and then ask her, â€Å"Don’t you feel like talking for a while?† The last thing he does that is totally untypical of a teenager is to propose to a girl and then start calling her names. If this is someone’s idea of typical, they need to re-evaluate typical teenage life.   Ã‚  Ã‚  Ã‚  Ã‚  Next Burger says that the book is told in wonderful language. This book is absolutely, without a doubt, filled with very vulgar language. There is absolutely nothing wonderful about Holden’s language. Every other thought that comes out of his head is filled with curse words. A good example of this would be when he went to Phoebe’s school and he found â€Å"fuck you† written on the wall. This is Holden’s reaction to the profanity, â€Å"It drove me damn near crazy. I thought how Phoebe and all the other little kids would see it, and how they’d wonder what the hell it meant, and then finally some dirty kid would tell them -- all cockeyed, about it and maybe even worry about it for a couple of days. I kept wanting to kill whoever’d written it. I figured it was some perverty bum that’d sneaked in the school late at night to take a leak or something and then wrote it on the wall. I kept picturing myself catching him at it, and how I’d smash his head on

Income Poverty

The World Bank just updated its estimates of the number of people living in poverty to 1996 and 1998, using 1993 Purchasing Power Parities (PPP) and household survey data (see Table 1 and Table 2). The figures for 1998 are preliminary estimates, based on the most recent survey data available (only a few surveys are available for 1997 and 1998) and actual or estimated growth rates in real private consumption per capita; they will be firmed up as new survey data become available. What story do the new figures tell? First, both the share of opulation and the number of people living on less than a dollar a day declined substantially in the mid-1990s, after increasing in the early 1990s. The same is true for those living below two dollars a day. But the numbers rose again in the aftermath of the global financial crisis. The declines in the numbers are almost exclusively due to a reduction in the number of poor people in East Asia, most notably in China. But progress was partly reversed by the crisis, and stalled in China. In South Asia, the incidence of poverty (the share of the population living in poverty) did ecline moderately through the 1990s but not sufficiently to reduce the absolute number of poor. The actual number of poor people in the region has been rising steadily since 1987. In Africa, the share declined and the numbers increased as well. The new estimates indicate that Africa is now the region with the largest share of people living below $1/day. In Latin America the share of poor people remained roughly constant over the period, and the numbers increased. In the countries of the former Soviet bloc, poverty rose markedly-both the share and the numbers increased.

The Women s Rights Movement - 1763 Words

With the advancement of suffrage to equal pay, over the last century, women’s rights have progressed immensely. Through historic marches and demonstrations across the United States, women protested for their equal place in politics and social progress. Despite the fear-mongering components used in achieving these rights, women’s rights are still thoroughly debated within society today. Over the last century, incredible and unreachable goals have been fulfilled for women, such as the right to vote and a sense of equal state in the â€Å"Free World,† and can only improve in the years to come. July 13, 1848 marked the beginning of a movement that would shape the beliefs and rights of today’s society. It was on this day that the fight for social and political equality among America’s women began to develop. This renowned movement, the Women’s Rights Movement, had many goals in which mighty-powerful women would achieve with a mind-set to push them through any barrier or obstacle obstructing their path to equality. Lasting until 1920, the Women’s Rights Movement had a target towards changing how women were treated and looked upon within their â€Å"stereotypical† societies. Women advocated their rights through organizations and campaigns, as well as educating others of the unfair justice. With the help of the Women s Rights Movement and the brave, fearless women who supported this reformation, the fight for women s liberation was on the move towards success. This historicShow MoreRelatedThe Women s Rights Movement702 Words   |  3 Pa gesthat the women’s rights movement in the United States failed to accomplish its goals in the early –mid 19th century because the slavery issue was never resolved is unfounded. In the early-mid 19th century, women began to demand change in American society, as they challenged the traditional roles of women politically, socially, and economically. - political, social, and economic change {Challenged the traditional views of women - pushed the boundaries – public sphere/life of women changed dramaticallyRead MoreThe Women s Rights Movement874 Words   |  4 Pages1848 to 1920, the women’s rights movement demonstrated the first true act of feminism, founded by a group of women rights activists to combat against women’s suffrage in the United States. By the 1960’s radical feminists also known as the woman’s liberation movement once again took up the fight for equality amongst men and woman, yet by the late 1990’s early 2000’s it had begun to change, losing its primary focus of fighting for a woman’s right, and becoming a burden on women today. The blowback fromRead MoreThe Women s Rights Movement1659 Words   |  7 Pagesmen and women, the women’s rights movement in Pakistan has just begun. People are starting to protest against discriminations that women face in their daily lives that disable them from having a voice in society. Some of these discriminations involve men being able to divorce their wives without her consent, women’s voices having half the weight of a man’s in court, and female heirs inheriting less money or property than a male heir (â€Å"Sharia†, 9). Groups like the Pakistani Women’s Rights OrganizationRead MoreThe Women s Rights Movement Essay987 Words   |  4 Pagesthat occurs is that women were never given the opportunity to voice their opinion on what kind of job that they should do. In addition, voting at this point of time for women was quite impractical. The wartime was a difficult time for women who wanted to capitalize on an opportunity. They wanted a job to prove to men that they are much stronger. However, there was hope when the U.S. woman’s rights movement began. A woman by the name of Elizabeth Cady Stanton started the movement at Seneca Falls, NewRead MoreThe Women s Rights Movement1366 Words   |  6 PagesW omen’s Rights Movement The equality women have today did not just happen over night.In this passage there will be evidence of an impowering fight that women over came to say WE ARE IMPORTANT TO!! All the brave strong women that fought this battle, along with the obstacles women still face today.Also the surprising fact that women’s rights also consists of racism and sexual orientation.This movement was necessary, and is truly an accomplishment in history. The first outbreak of confidentRead MoreThe Women s Rights Movement1091 Words   |  5 PagesAmerican history, women have constantly been suppressed. It was believed overall that women were not supposed to work, but to stay home, cook, clean, make clothes, and take care of the child(ren). Basically, a woman was considered her husband’s property. It was not until 1920s that women were finally able to get the rights they deserve, such as birth control, new divorce laws, and ultimately the right to vote, which was the main focus of the Women’s Rights Movement. This movement consisted of manyRead MoreThe Women s Rights Movement1547 Words   |  7 PagesFlorida SouthWestern State College The Women’s Rights Movement What was the significance of the Seneca Falls Convention on the Women’s Rights Movement? Jennifer Flores AMH2010 Mr. Stehlin 16 November 2015 The Women’s Rights Movement began in 1848 with the first assembly of women and men gathering to discuss the civil, social, and other conditions of women. The Seneca Falls Convention was the start of the women’s movement. The two women who organized this event were Lucretia Mott andRead MoreThe Women s Rights Movement1420 Words   |  6 Pageswomen’s rights movement in the United States in the early –mid 19th century did not fail to accomplish its goals, as slavery was not an issue women wanted to resolve (address?) In the early-mid 19th century, some women began to demand change in American society (as they challenged the traditional roles of women politically, socially, and economically?) -political, social, and economic change {challenged the traditional views of women - pushed the boundaries – public sphere/life of women changedRead MoreThe Women s Rights Movement1620 Words   |  7 Pageshas improved over the last several years in the broader culture and by police, self-blame and shame has persisted among victims, leaving them just as unwilling to come forward.†(Gray. para. 10) The women’s rights movement is still going strong, and there have been major accomplishments for women within the last several decades. In 1968, the fair housing act made it no longer possible for a woman to be turned down by a landlord based solely on her being female. In 1986, the legal definition of ‘sexualRead MoreThe Women s Rights Movement881 Words   |  4 PagesThe Women’s Rights Movement, 1848–1920 1. â€Å"The first gathering devoted to women’s rights in the United States was held July 19–20, 1848, in Seneca Falls, New York.† 2. Principal organizers : Elizabeth Cady Stanton (a mother of four, the Quaker, abolitionist ) 3. Social and institutional barriers that limited women’s rights: family responsibilities, a lack of educational and economic opportunities, and the absence of a voice in political debates. 4. Stanton and Anthony created the National Woman

In 1948, the Zionist movement realized its goal of...

In 1948, the Zionist movement realized its goal of creating a national home for the Jewish people by founding the State of Israel. Zionists had been working toward this goal for decades, but only won decisive international support in the aftermath of the Holocaust, a catastrophe that supported the Zionist argument that the Jewish people would only be safe in their own state, where they could live as they chose and defend their culture. Indeed, the Holocaust was the single most important factor in the creation of Israel, in large part because the international community was shocked by the scale of the Holocaust and felt responsible for aiding the Zionist project. Centuries before the Zionist movement claimed its name, the Jewish people†¦show more content†¦In the early stages of the Zionist movement, Theodore Herzl, the founder and â€Å"Father of Zionism†, negotiated with Britain, a major world power at the time, to give up five thousand square miles of Uganda. In 1903, this idea was brought to the Zionists, which offered geographical protection and isolation from Russia. These negotiations, however, came to a halt when Herzl died in 1904. Months later, however, the cause did find potential in the area of Palestine. Palestine was remote enough that Jews had geographical protection and had suitable weather for agricultural purposes. Similarly, Palestine was religiously significant because it contained the holy land of Jerusalem. As a result, in a span of twelve years (1902-1914), the Zionists move around 70,000 Jews within two migration periods known as the First and Second Aliyahs. These major movements gave the Jews the man power they needed to make a serious threat to the Palestinian forces. Nevertheless, WWI put a halt in the Zionist efforts until the end of the war in 1917. The Zionist movement is the movement that supported the belief that the Jewish people deserved a homeland of their own that was isolated from outside countries. Zionism acted as a government of the Jewish people during the period of time they were making Israel a State. Within the Zionist movement, there were several sub-parties that acted in opposition to each other. The biggest parties were the Mapai, which was a Zionist laborShow MoreRelatedHolocaust : Holocaust And Holocaust1247 Words   |  5 Pages History of holocaust Holocaust Term Paper Jewish people were tortured, abused, and subjected through horrific unfathomable situations by Nazi Germany during the Holocaust. Despite all of the unpragmatic hardships Jews all over Europe faced, many stayed true to their faith and religion. There are numerous stories in which Jewish people tried to keep the roots of their religion well knowing the risk of torture and death. The never ending fear of Jewish people living in the Ghettos and trying to surviveRead MoreHolocaust : The Holocaust And Holocaust1247 Words   |  5 PagesWe all know the horrific experience, the Jews faced during the Holocaust and after it. Even after some survived the holocaust physically, they will always be tormented and haunted by those gruesome memories from those inhumane actions that were directed towards them. After, all they went through it is obvious the holocaust affected the survivor s drastically, but how about the future generations of Jews. In which I believe the holocaust did in fact affect the second generation, but the third generationRead MoreThe Holocaust : A Holocaust930 Words   |  4 PagesThe Holocaust is one of the most well known genocides that have taken place. It had destroyed millions of Jewish lives and has caused a historical pain to these people that cannot be taken away till this day. The Holocaust can be seen from Goldhagen’s perspective of eliminationism. It did have all of the five steps and yet there was uniqueness about the Holocaust. The first one that can be looked at is the concentration camp itself. The history of the camp and the stories are still being unfoldedRead MoreHolocaust : The Holocaust And Holocaust1328 Words   |  6 PagesThe Holocaust The holocaust is a term originally referred to a religious rite in which an offering is incinerated. But today, has another meaning; is any human disaster of great magnitude and importance, mainly refers to the extermination of the Jews who lived in Europe conducted by the Germany government. Throughout the nineteenth century, the Jewish community was improving their situation and their rights equalized to those of other citizens in most European countries. But despite this, these peopleRead MoreHolocaust : An Examination Of The Holocaust1117 Words   |  5 Pages In the summer of 1944 the soviets freed the Jewish from the concentration camps like Belzec, Treblinka and the most infamous killing camp Auschwitz. In an examination of the holocaust I will converse the effects of the holocaust and their worlds response, to its victims and perpetrators. The aftermath of the holocaust shows the mass Genocide people found, as Germany cures itself it showed civilization that we should not let someone manipulate us, and let them change our ideals and beliefs. I willRead MoreThe Holocaust Of The Jewish Holocaust858 Words   |  4 PagesThe Jewish Holocaust is often described as the largest, most gruesome holocaust in history. It began in 1933 with the rise of Adolf Hitler and lasted nearly twelve years until the Nazi Party were defeated by the Allied powers in 1945. The expression â€Å"Holocaust† originated from Greece which is translated to â€Å"sacrifice by fire†. This is a very proper name considering the slaughter and carnage of Jewi sh people inflicted by the Nazis. In addition to the Jewish, Gypsies, Jehovah’s Witnesses, homosexualRead MoreThe Holocaust : The Causes Of The Holocaust804 Words   |  4 PagesAfter WW2, there was a thing called the holocaust. There were many concentration camps all over Germany where many Jews were killed in different ways. It happened between WW1 and WW2, 1933-1945. My position on why this happened is that Germany was going through a rough time, so Hitler wanted their country to resemble power. Read on to learn more about the causes and ways the Holocaust could have been avoided. The Holocaust was a mass slaying of groups of people which that Germany saw as inferiorRead MoreThe holocaust959 Words   |  4 Pagesï » ¿Year 10 Humanities 2013 Unit 2: World War 2 Task 2 The Holocaust The Causes of the Holocaust The Process of the Holocaust In 1933, the Jewish population of Europe stood at over nine million. Most European Jews lived in countries that Germany would occupy during World War II. By 1945, the Germans killed nearly two out of every three European Jews as part of the Final Solution, the Nazi policy to murder the Jews of Europe. Although Jews, whom the Nazis deemed a priority danger toRead MoreThe Holocaust971 Words   |  4 Pagesof the Holocaust The Holocaust was one of the most horrible and dreaded events in history. Millions of Jews were killed, leaving many families devastated and hopeless. With the goal of racial purity, Adolf Hitler- along with many other Germans believed the Jews caused the defeat of their country, and led the Nazis to the elimination of Jews. For this reason, â€Å"Even in the early 21st century, the legacy of the Holocaust endures†¦as many as 12,000 Jews were killed every day† (The Holocaust). LaterRead MoreHolocaust Final Draft : Holocaust1495 Words   |  6 PagesAnthony Harmon Holocaust Final draft World History The holocaust started when Adolf Hitler became Germany’s dictator, and they started the organization called the Nazis. They started by terrorizing the Jewish community in Germany, then eventually put them all into concentration camps. In one of the bigger camps, they experimented and took newborn babies away from the nursing mothers and they were seeing how long they would survive without feeding. Between 1945 and 1985, about 5,000 Nazi

Water for Elephants - 1072 Words

In Water for Elephants, the story is told through Jacob Jankowski at two different parts in his life: twenty-three year old Jacob who is out there exploring the world and, ninety-three year old Jacob who feels like he is wasting away his life in a nursing home. Water for Elephants is Gruen’s third book, it became one of the New York Times best sellers, it’s also available in forty-four different languages and it’s now a motion picture (Sara Gruen). Throughout the novel the reader is brought through both Jacob’s happy memories and ones that he wishes he could forget which shows its impact on the reader, a sense of catharsis and its social significance. I absolutely loved reading Water for Elephants; it is probably one of the best†¦show more content†¦Jacob then realizes that he doesn’t need them be able to go, so he decides for himself that he is going to make a break for it. He shuffled over to his walker and heads towards the door; he w asn’t going to let anything stand in his way of getting to that circus. Water for Elephants contains great social importance because it shows the dark side of capitalism. As said by Elizabeth Judd, â€Å"no matter how miserable or oppressed, the performers love the manufacturing of illusion, sewing a sequined headdress for Rosie† (the elephant performer), â€Å"or feeding the llamas as men die of starvation in devastated American.† Even in the novel, they were running out of meat to feed the large cats, they luckily had an injured horse; that they were able to use for food. The ringmaster Uncle Al would even do anything for a buck, he treats his performers and workers like they are nothing, he feels that the only reason that they are there is to help him flourish and bloom. Uncle Al’s main goal is to take Benzini Brothers circus, better than the Ringling Brother. â€Å"And then the shower of money starts- the sweet, sweet shower of money. Uncle Al is delirious, standing in the center of the hippodrome track with his arms and face raised, basking in the coins that rain down on him. He keeps his face raised even as coins bounce off his cheeks, nose, and forehead. I think he may actually be crying† (Gruen 237). This just shows how ruthless and money thirsty and that all heShow MoreRelatedEssay on Water for Elephants1427 Words   |  6 PagesNovel Study Annotated Bibliography Gruen, Sara. Water for Elephants. Algonquin Books of Chapel Hill: Chapel Hill, North Carolina, 2006. The story follows Jacob Jankowski who was an old man living in a nursing home, as he looks back about a time that defined his life. In the 1930’s, 23-year-old Jacob’s life changed drastically. One minute he was finishing his Veterinarian degree at Cornell and planning to follow his father in the family business. The next his parents passed away in a carRead MoreTheme Of Greed In Water For Elephants852 Words   |  4 PagesGreed plays a predominant role throughout Water For Elephants. Many characters seemed to have embodied a very greedy nature during this time. Although, one cannot blame such characters for their nature because if you take into account the era they lived in, they quite possibly had no other choice but to be greedy. Although, when I think of greed I don’t just think of it as a physical way desire for money and materialistic needs but also as a selfish mindset. I also think that the author, Sara GruenRead MoreCharacter Analysis of Water for Eleph ant995 Words   |  4 PagesAnalysis Essay 9th Novemember 2011 Water for Elephants In a recent interview for â€Å"Collider.com†, Robert Pattinson, a household young actor, revealed that he was offered with various movie characters that he could choose from as his next role after starring in the â€Å"Twilight† series. Finally, he decided to play the role of Jacob Jankowski in a film adaptation directed by Francis Lawrence, â€Å"Water for Elephants†. Why did Robert Pattinson choose to act an orphaned and impecuniousRead MoreCharacter Analysis of Water for Elephant980 Words   |  4 PagesDoris Zhang Miss. Trosko English Character Analysis Essay 9th Novemember 2011 Water for Elephants In a recent interview for à ¢Ã¢â€š ¬Ã…“Collider.comà ¢Ã¢â€š ¬Ã‚ , Robert Pattinson, a household young actor, revealed that he was offered with various movie characters that he could choose from as his next role after starring in the à ¢Ã¢â€š ¬Ã…“Twilightà ¢Ã¢â€š ¬Ã‚  series. Finally, he decided to play the role of Jacob Jankowski in a film adaptation directed by Francis Lawrence, à ¢Ã¢â€š ¬Ã…“Water for Elephantsà ¢Ã¢â€š ¬Ã‚ . WhyRead MoreWater For Elephants, By Sara Gruen1376 Words   |  6 Pageshowever what separates the extraordinary books from the appalling books, is the author’s ability to visually and emotionally move their readers. In order to establish a connection to the audience, an author must understand human experience. In Water for Elephants by Sara Gruen, two narratives are used, one of an older Jacob, and one of a younger Jacob. This choice is made by the author to help the reader fully comprehend the circle of life. Everyone succumbs to age soo ner or later, and while many booksRead MoreLove and Work in Sara Gruens Water for Elephants1477 Words   |  6 Pages The postmodern movement reacted to earlier trends, and tends to be more anti-establishment. Combining these to allow for a great deal of contextual symbolism and a sort of wonder within everyday life. This genre, revealed in the 2006 book Water for Elephants and subsequent movie of the same name, can be understood and exemplified in the term magical realism. Within this genre, there are times when serendipitous, magical things happen in normal settings. The true power of this genre seems to lieRead MoreLove with Courage in Sara Gruen ´s Water for Elephants Essay1392 Words   |  6 PagesLove is a very powerful emotion which is achieved by overcoming many hurdles and acting with courage. This bravery can be shown towards anything and anyone, including humans and animals. In Sara Gruen’s Water For Elephants, courage is a key aspect for characters that portra y their love for other individuals and the animals. The characters, Jacob and Marlena love each other bravely, despite knowing the consequences for their actions. Not only does Marlena love Jacob, she also portrays affection forRead MoreThermal Physics: Elephant Seals Essay742 Words   |  3 PagesA vertebrate is any animal with a backbone. An example of vertebrates are Elephant Seals and Minks. Elephant Seals are amphibious mammals living in the Antarctic waters. They can adapt to both land and sea. On contrary, Minks are also semiaquatic mammals that can be found in North America, mainly in the forested areas that are near streams, rivers, or ponds. Although the Elephant Seals and the Minks are both mammals, both animals will have differences and similarities with how their body functionsRead MoreThe African Bush Elephant Essay1121 Words   |  5 PagesAfrican Elephant The African Bush Elephant, Loxodonta has adapted to suit its harsh environment. They can be found in most of Zimbabwe and Botswana. The rainfall in Botswana mainly occurs in December, January and February which is the wet season. There is 600mm of rain in the north-east of Botswana and 200mm in the drier south-west. (Siyabona Africa, 2014, stated) Adaptations: Limbs Skeleton An elephant has a large skull to use as a weapon when competing with other elephants over territoryRead MoreWhy Elephants Are Scared Of Mice1078 Words   |  5 PagesWhy Elephants Are Scared of Mice Thousands of years ago in Africa, elephants roamed the Earth without a single worry. Their immense size and strength had caused them to develop exaggerated pride, overconfidence and the belief that they were superior to all other creatures. George in particular, was no exception. He was more egotistic and arrogant than the entire elephant race combined. George only allowed the others to refer to himself as â€Å"Master George† and was incredibly irritated when smaller

Project Management for Internal Rate of Return - myassignmenthelp

Question: Discuss about theProject Management for Internal Rate of Return. Answer: Project Selection Methods According to Dutra, Ribeiro and de Carvalho (2014), the analysis of the project selection methods would be helpful for the implication of the improved selection of the project in terms of value and feasibility. The methods include the analysis of the project value by using Benefit to Cost Ratio, Payback Analysis, Net Present Value, Internal Rate of Return, and Discounted Cash Flow. As explained by Laosirihongthong, Samaranayake and McLean (2013), these methods would form the use of the effective and improved analysis of the projects and their operations so that the organization could decide whether or not to take the project and proceed with it. Impact of the absence of Business Case Dutra, Ribeiro and de Carvalho (2014) have stated that the absence of a proper business case would tend to result in, Absence of resource requirement analysis Unable for development of project goals and objectives Lack of initial requirement analysis References Dutra, C.C., Ribeiro, J.L.D. de Carvalho, M.M., (2014). An economicprobabilistic model for project selection and prioritization.International Journal of Project Management,32(6), pp.1042-1055. Laosirihongthong, T., Samaranayake, P. McLean, M.W., (2013). Prioritizing of Six Sigma project selection: a resource-based view and institutional norms perspective. InInnovation for Business Sustainability Organisational Development: Proceedings of the 17th International Conference on ISO TQM 17-ICIT: 23-25 Aug 2013 at NSW Parliament House UTS Business School, Sydney, Australia(pp. 1-9). Wang, F.K., Hsu, C.H. Tzeng, G.H., (2014). Applying a hybrid MCDM model for six sigma project selection.Mathematical Problems in Engineering,2014.

Carnival Cruise Lines Case free essay sample

Situation Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence, which is fun. Problem Statement One area that Carnival needs to improve upon in order to stay competitive within the industry is information technology. Carnival has a large IS group, but the focus has been on maintenance and operations of the existing infrastructure. In order to gain new customers they need to know who to market. By analyzing customer data they could find out who to focus their marketing efforts on. Analysis Management at Carnival had been discussing what strategy to use in order to personalize their marketing to the customer and how to make them loyal customers. One option was to use CRM software. By utilizing the customer information within their database, they can create a strong CRM program that will differentiate Carnival from competitor cruise lines and ultimately other land vacation destinations. We will write a custom essay sample on Carnival Cruise Lines Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also, CRM would help with cross selling. CRM had been a fad that had recently swept the industry, but due to Carnivals conservative stance toward IT they did not follow suit. Recommendations and Next Steps Once they are ready to implement the CRM system: 1. Make collecting the customer information as easy as possible. Either by adding fields on line that the customer must fill out in order to book the cruise or by simply downloading the data from their sail and sign card. 2. Have a central location for all the data to be stored. The information needs to be easily accessible by the data analysts; The information also needs to be presented in an easy to understand format. 4. Data mining tools need to be used in order to organize the data so patterns can be identified. From there customers can be profiled and a sales and marketing strategy can be made. 5. Ultimately use the information to enhance the customers experience. By knowing what customers want and providing that to them you will be able to gain loyal customers. The customer data could also be used to personalize the customer’s experience. They could offer preferred customer discounts to some excursions for repeat customers only. Anything they can do to make the customer feel special and appreciated would enhance their cruise experience. If they can achieve that then the customer is more likely to refer others to Carnival and cruise with them again which will in turn increase their bottom line. Furthermore, repeat customers tend to spend more money than first-time cruisers, from spending extra on nicer rooms to adding more excursions. CRM will allow Carnival to increase that all important repeat customer number.